Zebpay

What I did

Designed social media content on a retainer, infographics, campaign posts, product announcements, token launches, trading feature callouts, and moment-based content tied to crypto market events and trends.

How I worked with the brand

ZebPay's audience ranges from first-time crypto buyers to active traders. The content had to work for both, simple enough for a newcomer to understand, specific enough to hold the attention of someone who already knows what Solana or perpetual futures are.

The monthly calendar covered a mix of content types. Educational infographics explaining concepts, wallets, trading pairs, futures. Product posts announcing new features or trading pairs going live. Market moment posts reacting to price movements or all-time highs. Campaign posts with giveaways and token rewards tied to engagement. Each type had a different job and needed a different approach to hierarchy and copy weight.

The design language stayed consistent across all of it, ZebPay's deep blue world, bold typography, coin and token imagery, and a tone that's confident without being intimidating. Working in crypto means the brief can change fast. A token hitting an all-time high or a market event breaking meant moving quickly and getting something out the same day. That speed and the ability to keep the visual quality consistent under that pressure was a big part of what made the retainer work.