Warner Music India
One of the biggest music labels in the world, with a roster spanning Indian indie artists to global names like Dua Lipa and Linkin Park.
Year
2025
Scope
Graphic Design
Client
Warner Music India
Duration
Retainer
What I did
Designed social media content on a monthly retainer, song launches, artist campaigns, trending moment posts, and always-on calendar content across Instagram.
How I worked with the brand
The content calendar came in monthly and I worked through it post by post based on bandwidth. Song launches and bigger campaign moments got layered in as they came, those were always priority and had to move fast.
Warner's visual world is broad by nature. One week it's a Bollywood release, the next it's a Dua Lipa global campaign hitting India. The job was making each piece feel right for that artist and that moment while keeping it consistent with the brand. A lot of it came down to reading the tone of the music first and letting that guide the visual decisions, typography weight, image treatment, how much breathing room a layout gets.
Trend-based content was a regular part of the calendar too. When something was picking up, the brief would come in quick and the turnaround had to match.
