Shares Page Redesign
The shares detail page was the last thing a user saw before deciding to buy. It wasn't doing its job. The old page had a price, basic company info, and a PDF research report. That was it. Users who wanted to understand a company before investing had to download the report, read through it manually, and piece together their own understanding. Most didn't. Trust was low, time-on-page was low, and share sales reflected both.
Year
2026
Scope
Product Design
Client
Precize
Duration
2 Weeks
THE PROBLEM
The research report had all the right information. It just wasn't accessible. A user landing on the page had no immediate reason to trust what they were seeing, no financial snapshot, no management context, no competitive positioning, no recent news. Nothing that gave them a signal worth acting on.
The page wasn't failing because the product was bad. It was failing because the information architecture made users do too much work.
WHAT I DID
I took the research report and broke it apart.
Every section that lived as a dense paragraph in a PDF became a structured, scannable part of the page. Financials became an interactive income statement with charts. Management became named profiles with shareholding patterns. Competitive position got its own section with market share data. News, events, and similar stocks all got dedicated modules.
The goal at every step was the same, reduce the distance between landing on the page and feeling confident enough to act.
The before state had roughly 2 sections. The after state has 10+ structured sections covering overview, financials, competitive position, management, shareholding, events, news, similar stocks, and financial reports. All of it pulled from the research report that was already sitting in a PDF.
THE DECISIONS THAT MATTERED
Structure over comprehensiveness
The temptation with a redesign like this is to show everything. I kept asking, what does a user need to see in the first 30 seconds to decide whether this share is worth exploring further? That question determined what went at the top and what went lower.
Price, key metrics, and a chart sit above the fold. Company overview and financials follow. Management and competitive data come after. The page builds conviction progressively, it doesn't front-load everything at once.
Making a static page feel alive
The old page felt stagnant. Users had nothing to interact with. The redesign added chart toggles, tab-based navigation across financial statements, expandable management profiles, and a similar stocks module. None of these were decorative, each one gave the user a reason to stay and explore rather than bounce to the PDF.
Keeping the design system intact
The redesign had to feel like it belonged to Precize's existing visual world. New components were built to extend the design system, not replace it. Every new element, the financial comparison table, the shareholding bar, the event timeline, was designed as a reusable component that could work across any company's detail page.
HOW IT SHIPPED
A complete 0 to 1 redesign of the company detail page, live across all unlisted shares on the platform. Users now have everything they need to make a decision without leaving the page. Time-on-page increased, share purchases increased, and the research report moved from being the primary decision tool to a supporting reference.
What I'd do differently: I'd run a quick usability test on the financial section specifically. Unlisted share financials are complex and the users range from first-time buyers to experienced investors. Finding the right level of detail for both audiences in one layout is the hardest unsolved problem on this page.
