Love Beyond The Ocean
Vance is a fintech app that helps Indians living abroad send money back home. The brief was to build a campaign that made remittance feel personal rather than transactional.
Year
2024
Scope
Visual Identity
Client
Vance
Duration
10 Days
The Campaign
The idea was simple, every transfer carries more than money. It carries a moment. A birthday gift, a bill paid, a family celebration you couldn't be there for. The campaign theme "Love Beyond The Ocean" made that emotional connection the headline, with the product features sitting underneath it.
What I designed
A full campaign across social and digital, static posts, feature callouts, and story formats. Every asset had to carry the emotional hook while still communicating the product clearly. Google rates, flat fees, first transfer free, these needed to feel like expressions of care, not just specs.
How I approached it
The visual direction was built around contrast, bold magenta against mint green, black and white photography against flat colour blocks. The photography treatment kept the human moments central without the visuals feeling like a stock photo dump. Type did a lot of the heavy lifting, especially on the more direct product posts where the copy needed to punch.
The challenge with fintech campaigns is earning emotion without being dishonest about what the product is. Every design decision came back to that balance, warm enough to connect, clear enough to convert.
